Harvard business Review Tourism
Mr. Diego Comín, Professor at Harvard Business School (HBS) has presented Inkaterra in its very own unique case study for Harvard Business School. The case discusses Inkaterra as a leading Peruvian ecotourism organization and the unique business model that is currently in place. The case also emphasizes the potential barriers which exist in the development of the tourism industry; and also opens the debate on whether governments will be ready to use tourism as a generator of growth, and if so, what would be the best strategy to keep the environment safe.
“The educational goal for this case is to understand the base of Inkaterra´ s business model: evaluate its optimum evolution & the extensions of Inkaterra´s strategy to the development of ecotourism in Peru; explore current restrictions for its growth; evaluate possible tensions between its expansion and the environment” says Diego.
Inkaterra foments scientific research in order to develop business activities based on conservation carried out by local communities, in order to improve their quality of life, with sustainable tourism. Chairman and CEO of Inkaterra José Koechlin was invited to participate in the presentation of the case in the Harvard Business School classrooms this November. Professor Diego Comín studied Inkaterra for four years together with Mr. Rohan Gopaldas (HSB) & Diego Rehder (Universidad del Pacífico-Peru).
This is a great merit for Peru and Inkaterra. Seemingly, the case has now been considered as a “Business & Government Relations: Economic Development Case” and not only a business case. It has been stipulated that ecotourism may be used by governments as a “motor of growth and of environment conservation”. “This is something very innovative”, says Mr. Luis Suarez-Clausen, ex-president of Pepsico International. Since November 28th- December 6th, Inkaterra, with the support of Promperu, has put into practice another pragmatic example with the organisation of the first World Bird Watching Championship.