Business Tourism in Singapore
A group of the Singapore Tourism Board (STB), the Singapore Exhibition & Convention Bureau™ (SECB) has a mission to champion business travel and business events. As enablers for industry growth and a key driver of the tourism sector, we aim to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and wide networks to tailor success for you.
As the lead government agency for the business events sector in Singapore, the Bureau fulfills the following roles:
Business Events Champion
SECB aims to create, grow, and attract business events that reinforce Singapore’s reputation as a business and intellectual hub. In this regard, we partner organisers and other government agencies to leverage our established strengths in key industries such as biomedical & healthcare, ICT & media, social, transport & security, lifestyle & cruise, environment & energy, infrastructure, business, trade & professional services, and futures.
SECB champions and delivers exceptional experiences for business delegates. We work with industry partners to create seamless experiences for their business events.
SECB engages in various marketing and promotional activities in order to entrench Singapore's position as a premier Business & MICE destination. We also provide marketing and publicity support for partners to reach their target audience regionally and internationally.
SECB also works to create a vibrant Business & MICE environment with strong industry players, robust alliances, world-class infrastructure and an emerging pool of MICE talent.
Singapore is a member of the following alliances and international bodies. SECB prides itself on close cooperation that extends across organisations, cultures and countries so as to deliver the best professional practices and services.
BestCities Global Alliance
SECB is a member of the BestCities Global Alliance, a premier alliance with ten partners across five continents, consisting world class meetings destinations Berlin, Cape Town, Chicago, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, and Vancouver.
Asian Association of Convention and Visitor Bureaus
SECB is a member of the Asian Association of Convention and Visitor Bureaus (AACVB), together with nine other Asian countries.
AACVB was formed with the vision of establishing Asia as a high quality region of choice in the international MICE marketplace. It aims to raise the platform, level and sophistication and capabilities of the MICE industry in Asia, so as to increase competitiveness and to draw business to members’ destination.
SECB is a member of UFI, an association of the world’s leading tradeshow organisers and venue owners, as well as selected partners.
UFI represents more than 600 member organisations across 228 cities in 85 countries. Members are kept up to date on industry trends and best practices through regular seminars and networking sessions where exchange of ideas, experiences and studies and research insights take place.
International Congress and Convention Association (ICCA)
SECB is a member of the International Congress and Convention Association (ICCA), the global community for the meetings industry with more than 50 years of history.