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Australian Business Traveller Competition

Qantas finds favour with business travellers while Virgin flies steady

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Qantas remains Australia's undisputed airline of choice for business travellers, with a clear lead over Virgin Australia.

The latest report from Roy Morgan Research shows the percentage of business travellers who would consider using Qantas for their next domestic business trip now stands at 71% for the twelve months to March 2013, compared to 58% for Virgin Australia.

While Virgin has consistently built on the gains from the launch of its domestic business class in early 2012, Qantas has enjoyed a marked improvement in its appeal to business travellers over the six months prior to March 2013.

"Competition between Qantas and Virgin Australia for the business traveller is most evident on flights from Perth to Sydney, Melbourne or Brisbane" notes Jane Ianniello, Roy Morgan Research's International Director of Tourism, Travel & Leisure.

As expected, the Roy Morgan Air Travel Survey reveals that Air New Zealand is the clear leader across the Tasman, with a resounding 83% of Kiwi business travellers considering the airline for their next domestic business trip.

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